Workshop: Korey Howell: Success Through the L.E.N.S: Learn and Earn Workshop

  • 25 Jun 2019
  • 10:00 AM - 5:00 PM
  • Precision Camera & Video, 2438 W. Anderson Lane Suite B-4, Austin, TX 78757
  • 15

Registration

  • Anyone who is not a member of Austin PPA or another PPA affiliate
  • Anyone who is a member of another PPA guild or the national PPA.

Register

NOTE: THIS WORKSHOP IS SCHEDULED FOR TUESDAY, JUNE 28, 2019 WHICH IS THE DAY AFTER OUR MONTHLY MEETING.


This workshop will focus on the first two components of a four part program. 


Learn:
  •  Value-driven decision making - Measure every opportunity/request/project against your core values.
  • Know what business you are really in and specialize.
  • Data-Driven decision-making - COGS, Profit/Loss, Break Even
  • Collaborative Partnerships - How to make real connections with other businesses with your same client base
  • Make friends, fans and cheerleaders; be a friend, fan and cheerleader
  • Mentor/Mentee - Each one, teach one
  • Only do what only you can do
  • KIT calls, notes, face-to-face, Emails, nurture
· 


Earn:
  • Optimize your efforts for profitability+
  • Attention Management - Formerly known as time management. Tenants include DND, GSD, 1st hour is yours, the power of now, calendar, how to say No - to clients, to yourself, to distractions
  • Use technology to automate everything you can - Apps you need to be using: capture tool, calendar, automation, mass Email, CRM*, record keeping and reporting
  • Leverage - Products, services, memberships, bundles, limited time offers, sponsorships, add-on selling, affiliate marketing, referrals, reviews, presales, referral partners for the business that is not in your lane, dovetail, revenue streams

Korey Howell got her start in the photography business in 1990 with a mall-based glamour photography franchise company that she grew to 20 locations nationwide.  Describing herself as a business person first and a photographer second, Korey now runs a luxurious head shot  studio featuring two stories of natural light with state-of-the-art equipment. She often turns her focus to the community to support organizations such as Young Women’s Alliance, Girl Scouts of Central Texas, Komen Austin and The American Heart Association.


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