July: Kathy Norwood: How to Increase Profitability through In Person Sales (Using Projection and ProSelect)

  • 18 Jul 2016
  • 6:00 PM - 9:30 PM
  • Precision Camera & Video, 2438 W. Anderson Lane, Austin, TX 78757

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In person sales are a key part of the overall client experience, and also to achieving consistent high sales year after year in order to grow your business. When your clients hire you, they are not only investing in your artistic style of photography, they are also investing in your professional expertise and guidance through every part of the process.

They hired you because they want to purchase the photographs that you take, and they invested in a relationship they trust will help them make the best decisions for displaying those images.

This seems so obvious, right? Yet many photographers struggle with trying to "sell" to their clients, or feel they have to "convince" them to buy products. When the reality is that the reason they hired you in the first place is that they want to purchase the photographs you are going to take. Most clients have no idea how to correctly display photography, or what many of the options are and how the finished product(s) will look. You are the expert, and your clients are looking to you for help to guide them through the process in selecting the best ways to display their images. They want your artistic and professional input on which images work best together with which products.

The Person

Graduated from The University of West Florida (Go you Sneaky Snails) 

3 adult children, 4 beautiful grandchildren and 1 awesome husband. 

Doesn't like to cook but will handwash dishes all day long.

Inherited a Boston Terrier named Bruce Wayne (AKA Bat Man)

Loves Country & Western Music, Alternative and Classic Rock

Favorite Adult Beverage-Sangria or a Pina Colada (depending on the latitude)

The Professional

Active Member of Professional Photographers of America since 2007

Texas Professional Photographers Association

Served as Board President, Vice President, Secretary. and Director of Publications of Brazos Valley PPA

Received her CPP in 2010, Recertified in 2014

And was awarded the Photographer of the Year Award in 2010 from BVPPA

Meeting schedule:
Doors open, social hour, networking: 6:00pm
Deadline for competition entries: 6:30pm
Competition voting ends: 6:45pm
Business meeting: 7:00pm - 7:30pm
Break: 10 minutes 
Program: 7:40pm - 9:30pm

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