April Meeting: Steve Kozak: “The Road to Success Requires 4-Wheel Drive”

  • 20 Apr 2015
  • 6:30 PM - 9:30 PM
  • Precision Camera & Video, 2438 W Anderson Ln Austin, TX, 78757

Registration

(depends on selected options)

Base fee:
  • Special price for members

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“The Road to Success Requires 4-Wheel Drive”

How can you tell if you are becoming the photographer you want to be if you don’t know where you are headed? In this program, Steve Kozak will share his insights and experience in helping you to determine the direction of your business and defining your career. By expanding upon the sound principles of a “4-Wheel Drive” business, Steve challenges the photographer to create a career that is built by default rather than by design.


During the workshop, Steve will cover:

  • Creating marketing excellence
  • Finding your marketing message
  • Pricing strategies for tough times
  • Creating a "sticky" business
  • Building Customer Loyalty
  • What Every Photographer Should Know
  • How You Can Help Your Clients Spend More
  • Layout a plan for building your business
  • Marketing your photography and finding new clients
  • Establishing a year-round marketing calendar
  • Writing effective ad copy
  • Determining a plan for career and personal growth

Steve shows photographers how to make more money with much less effort and how to grow and strengthen your business.  Discover the art of marketing and the secrets to higher sales.    

Steve Kozak is an active member of the Professional Photographers of America and the Texas Professional Photographers Association. Steve has earned the “Master of Photography” and the “Craftsman” degrees from PPA, and is PPA Certified. His work has appeared in the “Loan Collection” at the exhibit by Kodak and Walt Disney World that is held at EPCOT in Orlando, Florida. Professional recognition of his work includes the Masterpiece Award from Fuji Film USA. 

Steve recently completed service on the PPA Certification Commission which was charged with reviewing and rewriting the PPA Certification test. He now serves on the PPA Certification Committee which serves to provide the association with input and interests in the administration and advancement of the CPP program. He is also on the judging panel that reviews and qualifies portfolios entered in the image submission process for Certification.

Steve recently recorded six video classes for the new PPA EDU program which was launched in 2013. These videos include classes on the fundamentals of photography, manual flash photography, exposure and opening a new studio.

He is returning for his 14th year at the prestigious Texas School of Professional Photography. He is also returning for his 11th year to teach at Imaging USA in 2014. He recently taught at Image Explorations in near Victoria, BC, and at the Mid America Institute of Professional Photography (MAIPP).

Steve currently serves as Secretary on the TPPA Executive Board and represents Texas on the PPA Council.

Steve's articles have been published in The Professional Photographer and Texas Professional Photographer magazines. His motivational and informative programs make him a popular speaker and lecturer on the program circuit.

Learn more about Steve Kozak at Steve Kozak Photographic Artist.

Schedule:

  • Competition from 6:30pm - 7:00pm
  • Business Meeting from 7:00p - 7:30pm
  • Presentation from 7:30pm - 9:30pm
  • Finish with raffle drawing
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