Austin Professional Photographers Association, previously PPGA, is a non-profit organization that was established in 1950 by a small group of local working photographers who were also members of the Professional Photographers of America.
Follow Your Heart: Lora Yeater
My program, “Follow Your Heart,” covers how I started my business in the basement of my home and soon had to build a bigger studio because of how quickly things grew. It also gives tips on how to set yourself apart from other photographers. I discuss how to stay resilient even through the inevitable storms that life sends our way and how to use that resiliency to help others.
As a predominantly senior portrait photographer, Lora takes special care to learn each individual’s personality before they even come in for a session. She feels that she has been blessed with the ability to help others see the beauty within themselves and to capture that beauty in a portrait that will be cherished by the family for generations.
Lora is a member of the Professional Photographers of West Virginia, the Professional Photographers of America, and the American Society of Photographers. She began her professional career in 2008, and in her first year of competition she earned West Virginia’s Photographer of the Year. She repeated her success as Photographer of the Year again in 2010, 2011, and most recently in 2013. As a competitor by nature against others, but also herself, she has earned the 2014 Grand Imaging Award as well as the ASP’s Gold Medallion. This competitive spirit was evident even as she was just beginning, as she obtained her Masters of Photography within her first three years of competition.
This fire to continually improve and hone her skills sets her apart and is sure to keep her engulfed in the photography world for years to come.
LOCATION: Precision Camera - 2438 West Anderson Lane